Why Us

We started this because too many art-and-AI takes online are written by nobody in particular, about nowhere in particular. Every piece here carries a named writer, a named source and a Sheffield postcode we actually work from.

Sheffield-Rooted Perspective

Our writers actually walk Ecclesall Road and know the local gallery scene, not remote freelancers filing from elsewhere.

No Clickbait Policy

Headlines describe what the piece actually argues, nothing oversold to get a click.

Artists Get Final Say

Every artist we quote reads their section before publish and can ask us to correct it.

Independent From Ad Networks

We are reader supported, not funded by banner ads that reward outrage over accuracy.

Open Correction Log

Changes made to a published piece are dated and explained in a public log, never buried.

Local First, Always

A Sheffield studio opening gets covered before a national AI-art story does.

Sourcing Disclosure
Every interview named and dated
Second-Editor Check
Read twice before it goes live
Plain-Language Policy
No jargon without explanation
Correction Window
30 days to flag errors
Reader Submission Review
Checked within a week
Archive Access
Past issues stay free to read

Payment · Delivery time

Returns are welcomed within 30 days of delivery, provided the piece is unused and still in its original wrapping.
Payment: cash on delivery, bank transfer.

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